Why You Should be Using Influencers to Market Your Game

In today’s day and age, the online world is everything. With more people than ever turning to their devices for everything from work to entertainment, it’s become an ample space for information, connection, and content. Advertisers, in particular, have taken full advantage of this digital landscape, pumping billions of dollars into online marketing each year in an effort to reach consumers where they’re spending the majority of their time.

Considering the popularity of the internet, it’s no surprise that advertisers have shifted a good portion of their focus to digital marketing. But as effective as online advertising can be, there’s always been one major drawback – the potential for users to simply tune it out. This is where influencer marketing comes in. Influencer marketing is a form of online marketing that relies on endorsements and product placements from influencers, people who have a large following on social media and are considered experts in their field.

There are a number of reasons why influencer marketing is so effective. First, it’s a form of marketing that feels more natural and organic than traditional online ads. Because influencers are generally trusted figures within their niche, their recommendations carry a lot of weight with their followers. Second, influencer marketing allows you to target a particular audience. When you work with an influencer, you can choose to target people who are interested in the same things as your brand, which means there’s a good chance they’ll be interested in what you have to say.

The games industry has been quick to jump on the influencer marketing bandwagon. With the cost of traditional advertising skyrocketing, more and more indie studios are turning to influencers to help them market their games. Through public figures who are popular on gamer-potent platforms like Twitch and Twitter, they can reach a wide audience of potential players at a fraction of the cost.

Influencer marketing is a powerful tool that can be used to reach a wide audience of potential customers. Indie studios, in particular, are making good use of this strategy to market their games. In the future, we can expect to see this trend continue as the online world continues to evolve.