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5 Things to Consider When Launching a Kickstarter


When it comes to game development, there are several ways to raise the necessary funds. Kickstarter has become an attractive option for many studios due to its ability to connect creators with potential backers. However, running a successful Kickstarter campaign is not always easy.  


This blog post will cover five things you should consider when launching a Kickstarter campaign for your game. 


  1. It All Starts with a Great Idea 

First and foremost, it's crucial to have a project that people will want to back. Be sure to spend some time developing your concept and making sure it's something people will actually want to play. Your project should be something that people are excited about and that has the potential to be successful. 


  1. Set Attainable Goals 

When setting your Kickstarter goals, it's important to be realistic. If your goal is too high, you may not be able to reach it, and you'll end up with nothing. Conversely, if your goal is too low, you may not be able to raise enough money to develop your game. Be sure to do your research and set an attainable goal that will still allow you to make the game you want. 


  1. Compelling Rewards Are a Must 

Offering compelling rewards is a great way to entice potential backers and get them excited about your project. For people to back your project, they need to feel like they're getting something in return.  


Try to offer a variety of rewards at different price points so that everyone can find something they're interested in. Examples of rewards you could offer include digital copies of the game, physical copies, art books, soundtracks, and more. 


  1. It Takes Money to Make Money 

One of the most important things to remember when launching a Kickstarter is that it takes money to make money. In order to run a successful campaign, you'll need to spend some money on advertising and promotion.  


You may also consider hiring a professional to help you with your campaign. From fulfilling rewards to creating an eye-catching pitch video, several tasks can be outsourced to help you save time and focus on developing your game. 


  1. Engage With Your Community 

Finally, you must engage with your community and update them on your progress. To do so, you could post regular updates on your Kickstarter page and other social media platforms. It would help if you also considered setting up a forum or Discord server so that backers can communicate with each other and stay up to date on your project.  


Backers will want to know that a real person is behind the project and that their money is going towards something they're passionate about. 



Launching a successful Kickstarter campaign is not always easy, but it can be a great way to raise funds for your game development project. Be sure to keep these five things in mind when planning your campaign to set yourself up for success. 



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